The Idea · For Preston
A house has to get built before anyone can live in it. Then it needs upkeep so it stays standing. Then one day you add a room. We are going to do all three. We are going to build your house, keep it running every single day, and add to it as you grow. Before you see a single number, we want you to see exactly what that takes.
Build
Live
Add a room
In your words
We heard you.
You told us you are a visual learner, that you want each phase broken down with goals, timelines, expected outcomes, and how compensation works. You said you are naturally cautious about putting a large amount of money upfront into something that has not generated revenue yet. You said you want the risk and reward to make sense for both sides, especially early, before anything is proven. You said you are being wise with how you deploy capital and you want each phase to make sense before moving to the next.
This whole page is built around that. Every section below answers one of those things directly. You will see the work, the time, the value, and exactly when and why you pay. Nothing hidden. Nothing assumed. Just the truth, in the order you asked for it.
What it takes to build the house
Here is everything we are building for you.
Every line below is real work, done by real hands, in a real amount of time. This is the full picture, not a summary.
A note before the list. We are starting with your website, your apparel line, your full email and text systems, your content library, and the shoot. That is the foundation. Your book, your podcast, your course, your community, anything else you want to build, those come later as their own rooms added to the house. We are keeping this first phase focused on the highest leverage pieces so you see momentum fast, not a pile of half built things.
Task
Hours
Value
Website and brand foundation
Website design and full buildout on Framer.
40 hrs
$5,000
Brand identity, color system, typography, logo rules.
6 hrs
$750
Voice and word bank, what to say and what not to say.
4 hrs
$500
About page, story copy, mission framing.
4 hrs
$500
Legal pages, privacy, terms, refund policy.
2 hrs
$250
Analytics and tracking setup.
3 hrs
$375
CTA architecture, button design, link routing.
5 hrs
$625
Category subtotal
64 hrs
$8,000
Apparel line and first drop
Apparel design, 4 to 6 core pieces fully mocked.
12 hrs
$1,500
Apparel product pages, sizing, pricing, photography setup.
6 hrs
$750
Tapstitch import and fulfillment integration.
5 hrs
$625
Drop calendar and quarterly rollout plan.
4 hrs
$500
Drop graphics, stories, feed, broadcast, full pre and post suite.
14 hrs
$1,750
Hype building flows and pre launch sequencing.
6 hrs
$750
Category subtotal
47 hrs
$5,875
The shoot
Travel coordination, planning, scheduling.
4 hrs
$500
Onsite shoot, one full week working alongside you.
40 hrs
$5,000
Photo and video direction, 3 to 4 looks across multiple settings.
8 hrs
$1,000
Photo editing, color grading, file delivery.
8 hrs
$1,000
Video editing, cuts, B roll selection.
8 hrs
$1,000
Category subtotal
68 hrs
$8,500
Email, SMS, and automation systems
Klaviyo account setup and full configuration.
4 hrs
$500
ManyChat setup and configuration.
4 hrs
$500
Welcome flow buildout.
5 hrs
$625
Abandoned cart flow.
4 hrs
$500
Post purchase flow.
4 hrs
$500
Discount and incentive flows.
5 hrs
$625
Email campaign buildout for the first drop.
8 hrs
$1,000
SMS campaign buildout for the first drop.
6 hrs
$750
List segmentation and tag system.
3 hrs
$375
Compliance setup, TCPA, CAN SPAM.
2 hrs
$250
Category subtotal
45 hrs
$5,625
Content library built ahead
30 story graphic templates.
6 hrs
$750
30 feed graphic templates.
6 hrs
$750
Carousel templates.
4 hrs
$500
Broadcast channel graphics, thumbnails, overlays.
4 hrs
$500
File organization and delivery system.
2 hrs
$250
Category subtotal
22 hrs
$2,750
Grand total to build the house
246 hours of work across two senior operators.
A note on adding rooms later. Your book, your podcast, your course, your community, anything else you want to build down the line, will be similar deals to this one. We will build each new room pretty cheaply. When the income arrives, everybody eats from the same plate. The model stays the same forever.
What it takes to keep the house running
And here is what it takes to keep your house alive every single day.
A built house is not a finished house. Every line below is what we do every week, every month, every drop, so your brand actually works.
Every week
Customer support across email, SMS, and DMs on Instagram, TikTok, and your broadcast channel.
Quick graphics on demand, made the moment something comes up.
Story content guidance, what to post and when.
Engagement monitoring and response.
Order monitoring, fulfillment check ins, customer issue resolution.
Flow performance checks and troubleshooting.
Every month
New monthly graphics library, stories and feed, beyond the templates.
SMS/Email Campaign sends and timing.
Subject line and copy testing.
List health management and database cleanup.
Conversion tracking and sales path review.
Revenue tracking and reporting.
Strategy call with you to review what is working.
Every drop
Drop strategy and timing.
Pre hype content rollout.
Drop day execution across email, SMS, social, and broadcast.
Post drop follow up sequencing.
Customer service surge management.
Always
You have us. Every day. Every question. Every idea. Every moment you need eyes on something. We are your team.
Everyone eats from the same plate.
The only reason we are doing this build as cheap as we are up front is because of what you said. Everyone eats from the plate after the food is served. And the partnership we want to have ongoing with you. That is the whole reason this deal looks the way it does. You keep your capital safe early. We keep the work moving. When the income arrives, everyone eats from the same plate.
What this costs at market
Here is what a job like this normally costs.
A full brand buildout this size, two senior operators, 246 hours of work, plus the systems, plus the shoot, plus the launch, runs around $30,000 at market. That is what an agency would charge. That is what the work is honestly worth.
At market
What you are actually paying
Here is what you are paying us.
Your total to build the house
We are doing this entire build for $5,000 total. Not because the work is worth less. Because we believe in you, your message, and what you are building. We are like minded. You are spreading the gospel through your platform, and we are building brands that point people toward God. That alignment is the only reason this number exists. We want to partner with you, not just take a check.
We have never offered this before. Not for Bryce Crawford. Not for any client we have ever worked with. For a job this size, we would normally charge around $30,000 and we would not flinch. We are losing money on the build to make this happen. We are doing it anyway because we believe what you are building matters, and we want skin in the game with you from day one.
Across the two of us, $5,000 puts our hourly rate at around $35 an hour. For senior brand, design, automation, and marketing work done by two operators running every channel, that is roughly what a barista earns. It is well below what a junior freelancer charges. It is not what this work costs. It is what we are accepting to start this partnership with you.
1
$2,500 to start.
We drop everything and begin.
2
$2,500 when the house is built and the lights turn on.
Website live. Store live. A test order processes end to end. You see the plumbing work.
3
$5,000 comes out of your first profits, not your pocket.
Once sales start, the first $5,000 of profit pays the rest. You never write another check for the build.
4
Then we shift to 35% of profit going forward.
We keep your house running, every day, forever, or until you stop.
Who is taking the risk.
This business transaction is built with very little risk on your side. We want you clear on that. We are the ones taking the risk, because we believe in what you are doing. You are putting in a small amount of capital early, you see the house get built, you see a test order process, and the rest only comes once money is actually flowing. The weight of this build sits on us, on purpose, because we are betting on you.
That is the risk and reward structure you asked for. You put a small amount of capital in, you see the house get built, you see a test order process, and only then does the rest come from money that is actually flowing. Each phase has to make sense before the next one happens. That is the whole point.
The model
The model we are under.
We cannot be successful unless you are. That is the deal. If your brand does not sell, we do not eat. If your drops flop, we earn nothing on the 35%. If a month is slow, we feel it right alongside you. That is why we are willing to take this hit on the build. Because we are betting on you, and we are putting our own income on the line to do it. You are not hiring a vendor. You are gaining two operators whose livelihood is tied to your success.
Why the partnership number
Why the partnership number is what it is.
An ad agency charges 20 to 25% just to run ads. One channel. One slice of the work. We are doing every channel, every system, every customer, every piece of content, every drop, every day. The whole machine, not one piece of it. 35% reflects the fact that we are running your entire brand, not managing one ad account. You keep 65% of every dollar your brand earns while we handle everything behind the scenes.
We only win when you win. If a month is slow, we earn less right alongside you. That is the deal.
Travel
When we come out to you.
We are flying to you for a full week to shoot and work alongside you. You cover the flights. We stay at your place. Food is on you while we are there. No hotels, no Airbnb, no extras. Just the work and the week together.
From you
Before we break ground.
A name for your apparel brand. We have ideas. We want yours first.
Inspiration from you. Hop on Pinterest and save anything that feels like your vibe. Your taste leads the look.
A yes on running apparel like a real clothing brand. Regular drops on a rhythm, not one set of merch that sits there.
A yes on letting us see your sales numbers. Not your bank. Not your deposits. Just the sales side of your store, so every payout is exact and fair.
One honest thing
One honest thing.
This is not the deal we offer most people. The numbers above are not what we charge. This is the floor, and we have never gone this low before. Not for Bryce Crawford, not for anyone. We are doing it because we believe what you are building matters, because we are like minded in faith and mission, and because we want skin in the game with you from the very first day. If you say yes, we are all in. We drop everything else. We move fast. We build it right. Then we run it with you for the long haul.